Marketing and Mealtime

As someone with a marketing background, I am familiar with the tricks of the trade. I spent many years working for brands such as Crest, Scope, Tide, Coke, Brawny, Kroger, and Lowe's. In the consumer packaged goods industry - be it food or otherwise - the aim is to entice consumers to buy your product … Continue reading Marketing and Mealtime

Preparing for the PMA

Next week I will be heading back to the PMA Conference (Pilates Method Alliance). This is the governing board for Pilates and the certifying agency.  All the leaders in Pilates are involved in the PMA and most will be in attendance. I am a member of the PMA and maintain my certification by pursuing continuing … Continue reading Preparing for the PMA